Visualize the process that progresses in the order of recognition → interest and concern → comparison and consideration → purchase!
The marketing funnel is a diagrammatic representation of the process that customers go through from becoming aware of a product or service to making a purchase, divided into stages. The term "funnel" refers to a shape that illustrates how customers who become aware of a product or service are filtered down, resulting in a gradually decreasing number of individuals who ultimately make a purchase. Generally, the process progresses in the following order: awareness → interest → comparison and consideration → purchase. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.