Brands exist across a wide range of products and services! They demonstrate a competitive advantage in marketing.
This document provides a detailed introduction to brand value and emotional value in marketing. It includes information on brands that demonstrate superiority in marketing and methods for building strong brands. Additionally, it summarizes the value of brands as discussed by leading experts in brand research, so please take a moment to read it. [Contents] ■ What is a brand? ■ What is branding? ■ How to build a strong brand ■ Value of a strong brand 1 ■ Value of a strong brand 2 *For more details, please download the PDF or feel free to contact us.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.