How does naming influence consumers? Here are some helpful tips.
This document introduces a course on the principles of naming, conducted by the COO of Kansei AI Inc. and the Vice President of the University of Electro-Communications. It provides detailed explanations on tips for creating hit product names, as well as the effects of naming for different product categories. Additionally, it summarizes an AI system that evaluates the impression of product names. [Contents] ■ Tips for creating hit product names ■ The connection between the sound of names and their impressions ■ The effects of naming for different product categories ■ AI that evaluates naming *For more details, please download the PDF or feel free to contact us.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.