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  6. [Service Example] Major Pharmaceutical Company J

[Service Example] Major Pharmaceutical Company J

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last updated:Apr 21, 2025

マーケティングパートナー
マーケティングパートナー
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We will introduce examples of providing extensive support for the preparation of materials for internal controls and lectures for stakeholders, as well as support for the internal implementation of new business launches!

We would like to introduce a case where comprehensive project management was implemented for Company J, a major pharmaceutical company, while considering the legal regulations surrounding pharmaceutical sales. The company was exploring the launch of a new e-commerce platform in order to broaden its user base and achieve further sales growth. After the service was introduced, the synchronization of member information registered on the existing site with the e-commerce system was addressed, allowing purchasing behavior on the e-commerce platform to be reflected in the existing customer database in real-time. We provided extensive support for necessary e-commerce operations both before and after the release. [Challenges] - The company was exploring the launch of a new e-commerce platform to broaden its user base and achieve further sales growth. - There were several concerns regarding the construction of the e-commerce platform, including the specific regulations of the Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Law) related to pharmaceutical e-commerce and the integration of member information registered on the existing site. *For more details, please refer to the related links or feel free to contact us.*

    Internal Control and Operational Management
マーケティングパートナー

[Service Example] Major Pharmaceutical Company J

マーケティングパートナー 企業ロゴ.png
マーケティングパートナー 企業ロゴ.png
  • Related Link - https://www.marketing-partner.jp/casestudy/casestu…

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【Response Content】 ■ Comprehensive project management from basic design to selecting an EC system, preparing manuals, and building a call center, while considering the legal regulations for pharmaceutical sales. ■ For the integration of member information registered on the existing site, we support synchronization settings between the EC system and the existing customer database, ensuring that purchasing behavior on the EC platform is reflected in the existing database in real-time. ■ Established a system for pharmacists and registered salespersons to enable the mail-order sale of OTC pharmaceuticals. ■ Even after the EC launch is complete, we implement a wide range of measures that contribute to sales growth, including advertising operations, newsletter distribution, and design production. ■ Provide extensive support for necessary EC operations before and after the release. *For more details, please refer to the related links or feel free to contact us.

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マーケティングパートナー

マーケティングパートナー

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Our company is a professional firm that strengthens e-commerce businesses from four aspects: marketing, analysis, creative, and fulfillment. In site construction, we select systems that can realize the desired initiatives, create e-commerce sites while respecting brand image, and contribute to increasing our clients' sales through long-term support.

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