I will talk about the importance of non-logical elements and trust in BtoB purchasing activities!
The psychology within customers. Anxiety and trust greatly influence purchasing activities. Since it is people who are making logical considerations and judgments, the importance of human psychology remains unchanged even in B2B. Capturing this non-logical aspect accurately and balancing logic and non-logic is essential for sales and marketing. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*
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We are a company that supports sales, marketing, and content development, working together to grow businesses using various means. In the manufacturing sector, we primarily support industrial and medical equipment. Additionally, we provide assistance in sales and marketing, as well as digital transformation (DX) in B2B businesses across construction, logistics, IT/DX, trading companies, and retail. In B2B business, the importance of the sales role is high, and we are also promoting the digitization of the sales area alongside marketing. Together with many professional partners, we lead complex projects to success. Please feel free to contact us if you have any inquiries.