A must-see for those in charge of new product planning, improvement, and promotion! Introducing the flow of marketing research.
The voice of the market is a treasure trove of ideas that leads to the development and improvement of products and services, as well as promotional planning. Its importance in corporate activities is increasingly rising. However, when it comes to "utilizing the voice of the market in marketing strategies," many responsible individuals may find themselves wondering, "How should we do this...?" To address the challenges of analyzing the voice of the market in marketing activities, we will introduce the know-how of a "visualization engine" that supports the analysis and utilization of text data from 1,600 companies, focusing on the series of actions involved in collecting, analyzing, and utilizing data. *For detailed content of the column (such as blogs), please refer to the related links. For more information, feel free to contact us.*
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As a company that continues to create added value from all kinds of information, we have been providing cloud solutions centered around technologies such as 'text mining' and 'data mining' since our establishment in 2006. We visualize big data, such as customer voices, customer data/purchase data, and HR information, and have the power to provide insights.