A case study on site renewal and enhancement of membership functions to optimize sales resources!
We would like to introduce a case study where Ushio Electric, a global manufacturer of industrial light sources, adopted "Connecty CMS on Demand." To focus new sales resources, we integrated a membership feature into the corporate website, linking the member site with the customer database. The site was renewed to allow customers to view necessary information according to their categories. 【Case Overview】 ■Challenges - In anticipation of changes in the surrounding business environment, a sales strategy was implemented to expose information tailored to customer categories. ■Results - Organized previously scattered product information using CMS, improving web navigation and search functionality. - Built a site expected to enhance sales actions. *For more details, please download the PDF or feel free to contact us.
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Our strength is "one-stop service." We provide comprehensive support for everything from our own developed CMS and CDP, website renewal, SEO, advertising acquisition, social media, to digital marketing strategies such as MA and CRM. With the purpose of "enriching society and moving it forward with quality digital solutions," we are a digital communication partner that supports our clients' overall web strategies.
