I will also explain how to narrow down information for persona setting!
To appropriately approach users, it is essential to first clarify the profile of the target user. An effective means of doing this is through "persona setting." A persona is a detailed description of a single individual who represents the target user, and by interpreting the characteristics of this individual, we can gain insights for appropriate approaches. This persona can include a wide range of information such as "gender," "age group," "hobbies," "family structure," and "residence." Therefore, to efficiently create a persona, it is necessary to narrow down the information. *For more detailed content of the column, you can view it through the related link. Please feel free to contact us for more information.*
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Our company started as a printing business and has since expanded its operations to meet customer demands by offering planning and production for various media such as web and video, services compatible with smart devices, variable printing and individual delivery that goes beyond on-demand, and more, continuing to grow while broadening our scope of work. We provide services in collaboration with partners to help solve our customers' challenges.