An ideal BtoB online exhibition for manufacturers looking to expand overseas sales channels.
◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in the manufacturing industry, originating from France, and focuses on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aerospace. It features around 40,000 suppliers and is said to be one of the largest in Europe. The monthly visitor count is approximately 11.7 million, with around 9.9 million buyers utilizing the platform. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, companies can develop sales channels to various countries and regions around the world, starting with Europe. Exhibitors are required to support English, and Grohai serves as the sales contact for Japanese companies at VirtualExpo. ◾️ Exhibitions divided into six sectors are held 24/7, regardless of location or time. - Machinery (DirectIndustry) - Medical/Technology (MedicalExpo) - Aerospace (AeroExpo) - Agricultural Equipment/Livestock (AgriExpo) - Architecture/Design (ArchiExpo) - Shipbuilding/Marine Products (NauticExpo)
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◾️Benefits of participating in the online exhibition "VirtualExpo" 1. Available 365 days a year, anytime and from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without being limited by time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not be reached by just an English site, increasing trust and discovery rates. 3. Data can be collected, so it doesn't end with just participation You can analyze viewing countries and interested products, which can be utilized for future market development. ◾️Benefits of participating in "VirtualExpo" through Grohai 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with multilingual materials and product information, as well as communication on-site. 2. Strategic exhibition based on market data We investigate the needs of participating countries and select the optimal market and customer segments. 3. Support for inquiry responses and local connections We assist with operational improvements during inquiries and responses in line with local business practices. By leveraging the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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Applications/Examples of results
Case Study: Major Winch Manufacturer Company Overview: Founded in 1976, this winch manufacturer holds over 70% of the market share in Japan. Although it had sales agents overseas, brand recognition in foreign markets was still low. Challenges/Requests The goal was to enhance brand recognition overseas and increase inquiries. Solutions - Utilized platform newsletters to improve brand recognition - Multilingual product information to expand exhibition regions - Developed booths in multiple languages, including English and Chinese (supporting up to 9 languages) Effects/Results - Clicks through the newsletter increased by 673% in one week - Increase in the number of inquiries - Expansion of potential customers and globalization of the customer base - Enhanced brand recognition and increased presence in overseas markets
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.
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