Developing overseas sales channels starts with "listing"! You can directly approach global airline buyers online.
"AeroExpo" is an online exhibition exclusively for the aviation sector, operated by VirtualExpo. Companies from around the world, including aircraft manufacturers, aviation parts suppliers, MRO (maintenance, repair, and overhaul) service providers, and airport-related equipment manufacturers, are exhibiting. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in manufacturing, originating from France, and focuses on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aviation. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is about 11.7 million, with around 9.9 million active buyers. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, companies can develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, accessible from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without regard to time or borders. 2. Listed by industry, included in the comparison for overseas buyers You can be discovered by audiences that may not reach you through just an English site, enhancing trust and discovery rates. 3. Data collection ensures it’s not just a one-time effort You can analyze viewing countries and interested products, allowing you to leverage this information for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with the multilingualization of materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the establishment of operations for inquiries and responses in line with business customs. Utilizing the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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【Case Study】SunUs Tech ◾️Challenges Before Implementation SunUs Tech is a manufacturer of planetary gear reducers based in Taiwan. While it has a proven track record in the Asian market, it faced challenges in Europe due to cost and time constraints, as well as a lack of platforms to effectively communicate technical specifications, leading to stagnation in acquiring new leads. ◾️Initiatives Detailed specifications (gear ratios, torque, rotational speed, etc.) were added to the product pages. Additionally, contact information and price ranges were clearly stated, improving the structure for easier inquiries, and exposure in Europe was enhanced through banner ads and newsletters. ◾️Results Within 12 months of implementation, the following results were achieved: - Inquiries: 50 - Product page views: 5,210 - Transitions to the company site: 125 - Prospective customers: 218 - Number of leads: 150% increase The reach to decision-makers in the European market expanded, and a system was established to continuously acquire new leads from overseas. The representative commented, "Both the quantity and quality of leads have significantly improved, achieving 150% growth in 12 months. There is no other platform that allows us to publish technical information in such detail online."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.
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