Resolve the issue of 'not reaching overseas buyers'! Deliver your industrial machinery directly to 3.1 million overseas buyers.
"DirectIndustry" is an online exhibition exclusively for the machinery sector, operated by VirtualExpo. It serves as a platform created for professionals at the forefront of product selection and procurement, such as buyers, production managers, maintenance managers, and consulting engineers. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in manufacturing, originating from France, and focuses on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aerospace. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is around 11.7 million, with about 9.9 million active buyers. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, companies can develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, anytime and from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without being limited by time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not reach you through just an English site, increasing trust and discovery rates. 3. Data can be collected, so it’s not just a one-time effort You can analyze viewing countries and interested products, which can be utilized for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with multilingual materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the establishment of operations for inquiries and responses in line with business customs. By leveraging the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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Applications/Examples of results
【Case Study】Maxpull Industries Co., Ltd. ◾️Challenges Before Implementation Maxpull Industries Co., Ltd., a manufacturer specializing in winches, holds over 70% market share in Japan. However, it faced challenges in the overseas market due to limited opportunities for information dissemination, multilingual support, and acquiring new leads. ◾️Initiatives The company published product pages in nine languages and added new product introduction videos in multiple languages. They also implemented a newsletter distribution to directly approach buyers in target regions. ◾️Results Within 13 months of implementation, the following results were achieved: - Number of inquiries: 86 - Product page views: 6,160 - Transitions to the company website: 107 - Number of potential customers acquired: 705 Utilizing the newsletter led to a 673% increase in the number of potential customers within a week. Brand awareness and the number of inquiries improved, resulting in inquiries from countries like Italy and Spain, where they had not previously conducted business. They were able to establish a system for continuously acquiring new leads from overseas. The person in charge commented, "The ability to disseminate information in multiple languages and the increased exposure to overseas buyers through the newsletter were particularly attractive."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.