"Want to sell agricultural machinery overseas" realized online.
"AgriExpo" is an online exhibition dedicated to the fields of agricultural machinery, livestock, and agri-tech, operated by VirtualExpo. It is a platform created for users who make implementation decisions in the agricultural and livestock sectors, including farmers, agricultural corporations, agricultural cooperatives, traders, personnel responsible for introducing agricultural machinery, and experts in the agricultural field. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in manufacturing, originating from France, and focuses on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aerospace. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is around 11.7 million, with about 9.9 million buyers utilizing the platform. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, it becomes possible to develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, accessible from anywhere By permanently placing products on a site where overseas buyers routinely search for products, you can promote to multiple countries without regard to time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not reach you through just an English site, enhancing trust and discovery rates. 3. Data collection ensures it’s not just a one-time effort You can analyze viewing countries and interested products, allowing you to leverage this information for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with the multilingualization of materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the organization of operations during inquiries and responses in line with business customs. Utilizing the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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[Case Study] Honda Electronics Co., Ltd. ◾️Challenges Before Implementation Honda Electronics has been a manufacturer developing products using ultrasonic technology since its establishment in 1956. However, due to the impact of the COVID-19 pandemic, overseas exhibitions were canceled, and opportunities to directly connect with overseas veterinarians and farmers were lost. ◾️Initiatives To ensure that inquiries reliably led to business negotiations, we carefully and regularly followed up on visitor behavior and requests. Additionally, we frequently updated page information to enhance exposure. ◾️Results Within 12 months of implementation, we achieved the following results: - Product inquiries: 257 - Product display page views: 2,600 - Prospective customers: 1,100 - Annual content displays: 144,997 Performance improved by 10% compared to the previous year, leading to new business opportunities in multiple countries and resulting in overseas sales. The person in charge commented, "Thanks to AgriExpo, we were able to approach new buyers and end-users, expanding our business opportunities. Inquiries have steadily increased, and our performance has improved. We look forward to AgriExpo for our future new products."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.