3 million visitors per month! Your architectural and design products will reach overseas buyers that you can't meet at exhibitions.
"ArchiExpo" is an online exhibition dedicated to the fields of architecture, interior design, and design, operated by VirtualExpo. It is a platform created for professionals such as architects, interior designers, construction companies, and project managers who select building materials and interior products. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in manufacturing, originating from France, focusing on six sectors: machinery, architecture, shipbuilding, medical, agricultural machinery, and aerospace. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is around 11.7 million, with about 9.9 million buyers utilizing the platform. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, companies can develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, anytime and from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without being limited by time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not reach you through just an English site, increasing trust and discovery rates. 3. Data collection ensures it’s not just a one-time effort You can analyze viewing countries and interested products, allowing you to leverage this information for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with the multilingualization of materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the organization of operations during inquiries and responses in line with local business customs. Utilizing the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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【Case Study】Nagasawa Manufacturing Co., Ltd. ◾️Challenges Before Implementation Nagasawa Manufacturing is a manufacturer of architectural hardware and keyless locks known as "Keylex." In overseas sales, indirect exports were the main focus, and there were no means to directly capture the voices and needs of local customers. Particularly in the U.S. market, they were seeking online connections to meet buyers and sales partners interested in their products. ◾️Initiatives They directly approached target buyers through newsletters and email campaigns. They also updated their exhibition page and utilized social media (such as LinkedIn) to continuously enhance their exposure. ◾️Results Within 13 months of implementation, they achieved the following results: - Advertising and content impressions: 702,000 - Product exhibition page clicks: 3,463 - Number of potential customers: 1,185 - Inquiries: 93 They acquired an unexpectedly large number of potential customers from around the world, significantly increasing inquiries from overseas. The person in charge commented, "We are feeling the significant impact of the newsletter. Since the exhibition, we have been able to acquire a number of potential customers that exceeds our expectations from around the world, and we want to maintain this state and further grow."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.