64,000 products listed. To the largest overseas market for shipbuilding and marine products.
"NauticExpo" is an online exhibition dedicated to the fields of boats, shipbuilding, and marine products, operated by VirtualExpo. It is a platform created for users involved in selecting marine-related products, including buyers, marine industry professionals, personnel responsible for the introduction of ships and marine equipment, recreational boat users, and water sports stakeholders. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a BtoB specialized online exhibition for the manufacturing industry, originating from France, focusing on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aerospace. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is around 11.7 million, with about 9.9 million buyers utilizing the platform. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, it becomes possible to develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, anytime and from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without being restricted by time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not reach you through just an English site, enhancing trust and discovery rates. 3. Data can be collected, so it’s not just a one-time effort You can analyze viewing countries and interested products, which can be utilized for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with the multilingualization of materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the establishment of operations for inquiries and responses in line with business customs. Utilizing the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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Applications/Examples of results
【Case Study】Asano Metal Industry Co., Ltd. ◾️Challenges Before Implementation Asano Metal Industry, a manufacturer of stainless steel fishing gear, was looking for ways to directly approach overseas buyers while also considering online information dissemination due to the cancellation of trade shows during the COVID-19 pandemic. ◾️Initiatives The NauticExpo technical team supported the optimization of product page editing and expression, enhancing searchability and appeal. Additionally, they increased the number of displayed products and continuously raised exposure. ◾️Results - Number of displayed products: 112 - Clicks on product display pages: 6,000 - Number of potential customers: 1,300 - Product inquiries: 121 Inquiries increased, leading to orders from countries without agents. It was discovered that there is a market interested not only in fishing gear but also in ship outfitting products, expanding the potential for new overseas business. The person in charge commented, "Thanks to NauticExpo, our global recognition has increased. The support has been very reassuring. We were struggling with how to explain ship outfitting products, but immediately after the technical team edited the display page, inquiries began to increase, and we felt the impact."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.