[Technical Seminar] Identifying Strengths through MA Analysis and Expanding into New Product Themes
Acquire the fundamental marketing skills and competitive benchmarking methods necessary for engineers.
This seminar will explain the selection process of core technologies and strengths through marketing analysis and competitive analysis necessary for setting research and development themes. It will cover strengths and core technologies, marketing activities in the manufacturing industry, marketing and core technology evaluation in existing and peripheral markets as well as new entrants and new markets, the development into research and development themes, and selection work through case studies. *For more details, please check the related links or the seminar details in the catalog.*
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<Event Information> Format: In-person attendance / Live streaming (Zoom) Location: Japan IR Headquarters Seminar Room (Akihabara, Tokyo) Date and Time: June 19, 2026 (Friday) 10:30 AM - 4:30 PM Participation Fee: 39,600 yen (tax included) / per person [Discount available for multiple attendees] Instructor: Kyoko Kawasaki
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<Seminar Program (Tentative)> Chapter 1: What are Strength Assets and Core Technologies Chapter 2: Marketing Activities in Manufacturing Chapter 3: Marketing and Core Technology Evaluation in Existing and Peripheral Markets Chapter 4: Marketing and Core Technology Evaluation in New Entrants and New Markets Chapter 5: Development into Research and Development Themes Chapter 6: Strength Assets and Core Technology Selection Workshop
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We support Japan's "monozukuri" (manufacturing) with reliable services ranging from patent research and other intellectual property business solutions to technical translation services and intellectual property/engineer education. We offer high-quality services backed by over 40 years of experience at reasonable prices.
