37. Design for extracting strengths that do not get buried by competition.
The reason your strengths are not being conveyed, despite being strong, is that they have not become "comparative terms." Step off the competitive stage and design an axis where you can win.
In the manufacturing B2B sector, phrases like "we have good quality" and "we respond quickly" are not strengths but rather "words that anyone can say," and they get buried. To win in competitive comparisons, it is necessary to transform strengths from "assertions from our perspective" into selection criteria (comparison standards) that customers can evaluate. Furthermore, strengths must not only include "what can be done" but also "under what conditions it is effective," "what is being sacrificed (trade-offs)," and "why it can be trusted (evidence)" in order to be effective in comparison situations. This service extracts strengths that are buried among competitors and structures them as winning comparison axes. As a result, it helps to break free from price competition and creates a foundation for appeals that lead to designated consultations and project development. ▼ For concerns like these: - When compared to competitors, differences are not communicated, leading to losing on price. - When asked about strengths, only "quality and response" can be mentioned. - It resonates with designers but is weak in purchasing and decision-making. - The company’s advantages are understood but cannot be articulated. - Salespeople struggle to explain strengths verbally every time (dependency on individuals). *Please share the current URL and "reasons for losing to competitors (assumptions are fine)." We will uncover the buried winning strategies.
- Company:アンドワン 本社、東京支社、川崎営業所
- Price:Other