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[Origin Certification Case] Protecting the apple brand "Bravo"

Maximizing the value of licensed varieties as a measure to prevent origin fraud! Cases that can be scientifically proven.

As a measure to prevent origin fraud, we would like to introduce an example of the measures taken by WA Farm Direct to protect the apple brand "Bravo" through origin certification. Since the apples of this brand are high-end products, there is a possibility of counterfeits appearing in both domestic and overseas markets, and there was also the potential for unauthorized producers to grow them illegally. By conducting origin certification, the value of the licensed variety can be maximized, and by distinguishing between apples from licensed farms and those that are not, the licensing organization can scientifically validate the authenticity. [Summary of Measures (Partial)] ■ Issues - There is a possibility of counterfeits appearing in domestic and overseas markets. - There is a possibility of unauthorized producers growing them illegally. ■ Achievements - Maximized value of the licensed variety, allowing the licensing organization to scientifically validate authenticity. - Increased consumer trust and brand value globally. *For more details, please refer to the PDF document or feel free to contact us.

• Company：日本流通管理支援機構
• Price：Other

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