シンロイヒ Company Profile

We are Shinroihi Co., Ltd., pioneers of color and light.

Between 1958 and 1959, Dai Nippon Paint Co., Ltd. proposed the idea of separating and independently establishing its Ofuna factory, leading to the creation of its first subsidiary. The company's general affairs department considered and suggested names for the new company, first searching for English documents related to the new company's main product, "fluorescence." Terms such as fluorescence, fluorescence paint, luminous body, and luminous paint were identified, and it was found that in German, luminous body is "Leuchte" and luminous paint is "Die Leuchtfarbe." Therefore, the founder and first president, Nobu Negishi, had his name "Nobu" combined with the German word "Leuchte" to create the coined term "SIN+LEUCHTE," which was phonetically read as "Shinroih" and spelled as "SINLOIHI."