IP青雲インターナショナル特許事務所 Company Profile

IP (Intellectual Property) ❎ PR (Public Relations) strategy to "turn good ideas into money."

What is the IP (Intellectual Property) × PR (Public Relations) Strategy? Strategies that focus solely on IP (Intellectual Property) or solely on PR (Public Relations) are not sufficient. A strategy that emphasizes only IP (Intellectual Property) may result in impressive walls, but it cannot ensure the prosperity of the fortified city. On the other hand, a strategy that emphasizes only PR (Public Relations) may lead to the development of the fortified city, but without walls, it will be attacked by other countries and decline. Are you satisfied with just securing patents, trademarks, and designs? They only hold value when they are recognized and permeated by consumers. It is necessary to enhance the recognition of intellectual property and generate sales. Additionally, are you allowing excellent technology and design to become well-known without securing rights? Good technology and good design may be targeted by other companies. There is a risk of falling into price competition, failing to recover significant development costs, and being shut out of the market. The "IP × PR Strategy" emphasizes both IP (Intellectual Property) and PR (Public Relations). By increasing the recognition of technology and design to generate sales, and by protecting these with rights, it avoids market entry by other companies and suppresses the risk of falling into price competition.