ショクホー List of News Articles

The moment products are lined up on the shelves, it is said that consumers decide whether to purchase within "3 seconds." The key factor in this decision is the package design. ● An Era Where Appearance Determines Success People are strongly influenced by visual information. Consumers make purchasing decisions based on the "appearance" of almost all products. In other words, the package acts as a silent salesperson. It is the "first point of contact" that conveys the appeal of the product itself. ● Sales Increased by 1.8 Times! A Real Case A seasoning manufacturer in a certain region achieved a 1.8 times increase in sales within three months due to a package renewal. What changed was not the contents, but the "design." - Fonts and color schemes tailored to the target demographic - Icons and copy that clearly convey the product's appeal at a glance - Changing the sterile label to a warmer tone With just these changes, the product transformed into one that "stands out on the shelf" and "makes you want to pick it up." The first step in creating a "selling mechanism" is to reassess the appearance = package design. If you are currently feeling challenges with your product's sales or brand strength, consider leveraging the power of design.

The package is a "salesperson" that protects and communicates product value. 1. If you prioritize preservation? | Packaging for food, cosmetics, and pharmaceuticals Roles such as preventing oxidation, blocking light, and moisture protection Characteristics of barrier films and aluminum vapor-deposited materials Extending the expiration date = extending product lifespan 2. If you prioritize portability and ease of opening | Takeout and gift packaging Innovations like handles and one-touch opening Balance of eco-friendly materials and durability What kind of packaging enhances user experience? 3. If you prioritize luxury and branding | Packaging for sweets, apparel, and miscellaneous goods Processing techniques like foil stamping, embossing, and ribbons The importance of creating an "unboxing" experience Trend designs that are conscious of social media appeal 4. If you prioritize cost? | Options for mass-produced items and startups Materials and printing methods that can be made in minimum lots Using templates vs. original production What points should not be compromised even if it's cheap? [Summary] Let's find the optimal solution through product characteristics × user experience "Even if the contents are the same, sales will change if the appearance is different." Benefits of consulting with experts If in doubt, compare and consult at the packaging market all at once!

"Are you facing issues like 'the packaging cost is too high,' 'small lots become expensive,' or 'the final process of productization (labeling) takes too much time'? By simply reviewing the process from package selection to delivery, you can dramatically improve costs and labor hours. The key lies in the specialized EC site for businesses, 'Pakema.' By registering as a member (free), 'Pakema' offers products at special prices not available to the general public. You can purchase with a minimum lot of just one case, allowing you to procure only the necessary amount for seasonal products or campaigns. This eliminates the waste of holding excessive inventory and improves cash flow. Additionally, manual labeling incurs time and labor costs, and there is a risk of wrinkles and fingerprints. With Pakema's labeling service, we use the latest automatic labeling machines to achieve accurate and hygienic results. This significantly reduces the hassle of productization and creates an environment where you can focus on your core business. By utilizing Pakema, you can reduce the three wastes of 'cost (business price),' 'inventory (small lots),' and 'labor (outsourcing services).'”

Wellness Tokyo (WT) is one of Japan's largest exhibitions focused on the health of the mind and body, spotlighting the rapidly expanding wellness industry worldwide, with an emphasis on "food" and "conditioning." It brings together a wide range of products and services related to health, including conditioning care through exercise and sleep, as well as protein and health-related oil products that are gaining attention as functional foods. Numerous seminars will be held by experts and knowledgeable individuals in the health industry, providing the latest information and experiences with products for leading a healthy lifestyle, all taking place at Tokyo Big Sight.

Customization tailored to your needs is also possible! Chosen by people like this: - I’ve searched but can’t find a good size. Is there a better way...? - I want to print, but the minimum order quantity is too high to adopt. It would be great if I could completely entrust the packaging with a small lot... - I'm still considering the size and type, so I want to try a few before deciding...