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  1. Home
  2. Optical Instruments
  3. アフロディ 本社
Optical Instruments
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アフロディ 本社

EstablishmentNovember 25, 2013
capital300Ten thousand
number of employees5
addressTokyo/Machida-shi/1-13-1 Harumachi
phone042-732-3160
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last updated:Aug 24, 2025
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  • Company information
  • Products/Services(16)
  • catalog(9)
  • news(36)

アフロディ Company Profile

We provide technology and services for beautiful visuals.

In 2013, we established the company and started the business of selling optical measurement instruments for displays and providing technical services. The CEO, Hidetaka Shima, who is also the founder of the company, has been engaged in display development and business for 25 years at Sony Corporation. Displays will continue to evolve. In 50 years, 100 years from now, we will pursue beauty and convenience in line with the flow of the times. Information devices driven by human sensibility will become increasingly important. Our company will continue to make significant contributions to the development of displays. *Origin of the company name "Aphrodite Corporation" It is derived from "Aphrodite" (in Greek), the goddess of beauty and love, who is one of the twelve gods in Greek mythology. The philosophy of Aphrodite Corporation is "the creation of beauty."

Business Activities

Business Description - Display Optical Measurement Business - Providing total solutions from technical services to product sales and after-sales service.

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Products/Services (16)

New Color Gamut Evaluation for Displays: Gamut Ring Measurement System product image
New Color Gamut Evaluation for Displays: Gamut Ring Measurement System
Gamut Rings, a color gamut evaluation system for displays product image
Gamut Rings, a color gamut evaluation system for displays
Display measurement service product image
Display measurement service
Display Glare Measurement Device 10th Anniversary Special Price Campaign product image
Display Glare Measurement Device 10th Anniversary Special Price Campaign

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catalog(9)

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Product Technical Data_Display Color Gamut Evaluation System_GR-55_ver2025

Product Technical Data_Display Color Gamut Evaluation System_GR-55_ver2025

TECHNICAL
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Display Color Gamut Evaluation System (Gamut Rings) GR-55

Display Color Gamut Evaluation System (Gamut Rings) GR-55

PRODUCT
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Display measurement service

Display measurement service

PRODUCT
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Display Spatial Resolution Evaluation System DT-8031

Display Spatial Resolution Evaluation System DT-8031

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news(36)

GR.png

[1st Free Web Seminar] The Journey of Color Reproduction: How Gamut Rings Change the "Common Sense of Color Gamut Evaluation"

  • SEMINAR_EVENT

The seminar series "Traveling through the 'Space-Time' of Display Technology" by Aphrodite is finally starting. The inaugural session will thoroughly explain the Gamut Rings color gamut evaluation technology, which is gaining attention in the display industry, with the theme "Journey of Color Reproduction." Experience this innovative technology aimed at becoming the industry standard, which has also begun to be adopted by RTINGS (a review site). - Understand the latest in color gamut evaluation - Learn how to utilize the new indicator, GR-55, that directly connects to practical applications - Gain insights that can differentiate in development and quality assurance 【Event Overview】 Date: October 16, 2025 (Thursday) Time: 13:30 - 14:10 (30-minute lecture, 10-minute Q&A) Speaker: Koichiro Kakinuma, Advisor at Aphrodite Inc. (former Sony Corporation) 【Seminar Content】 1) Reasons why color gamut evaluation is gaining attention 2) The "invisible wall" of traditional color gamut evaluation 3) The innovation and overview of Gamut Rings 4) Measurement methods and how to utilize the new indicator, GR-55 5) Thorough comparison with actual measurement data (graphs and case studies) 6) Practical examples and effects 7) Conclusion 8) Q&A Please apply using the form below (Deadline: October 14).

Sep 18, 2025

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Please stop by【We will be exhibiting our products at the 31st IDW '24 (Sapporo)】.

  • COMPANY

We will be exhibiting our products at the 31st International Display Workshops (IDW '24). You can see a demonstration of the new color evaluation for displays (Gamut Rings) GR-55. We will also be showcasing the MTF measurement system for evaluating display image "blur" at the same time. ■The 31st International Display Workshops (IDW '24) https://www.idw.or.jp/ ・December 4 (Wednesday) to 6 (Friday), 2024 ・Sapporo Convention Center (Sapporo City) ▼Exhibition Overview Co-hosted by Hodaka Electronics Co., Ltd. and Admesy Japan LLC IDW Exhibition Details https://www.idw.or.jp/exhibition.html Sapporo Convention Center, 1F, Main Hall

Nov 23, 2024

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Are you still evaluating the conventional color gamut? [Introduction to the Color Gamut Evaluation System for New Product Displays GR-55 WEB Seminar]

  • SEMINAR_EVENT

This is a new color gamut evaluation method called Gamut Rings for displays. If you're wondering what Gamut Rings are, why not join this seminar? It will be a great opportunity for you to learn about a new color gamut evaluation. The speaker will be Koichiro Kakinuma, a former Sony engineer who has been engaged in the field of color for many years. ■ It's free. Scheduled for November 27, 2024, from 13:30 to 14:30. Organized by Hodaka Electronics Co., Ltd. Co-organized by Aphrodite Co., Ltd. ▼ What is the Gamut Rings method? The Gamut Rings method, proposed and put into practical use by Dr. Masaoka from NHK, is a means to measure the color reproduction range of displays. This is a completely new and groundbreaking method that visualizes a three-dimensional color gamut, including brightness that could not be expressed conventionally, in two dimensions (see attached materials). It has been internationally standardized by organizations such as IEC, ICDM, and CIE. In this presentation, we will explain the basic principles of the Gamut Rings method and provide an overview of the product GR-55, as well as introduce the immediate conversion to xy chromaticity diagrams, xyY color space, and L*a*b* color space that have been used traditionally.

Nov 17, 2024

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Detailed information

Company name アフロディ 本社
number of employees5
Contact addresspostalcode 194-0013 Tokyo/ Machida-shi/ 1-13-1 HarumachiView on map TEL:042-732-3160 FAX:042-860-6617
Key PartnersAGC Inc., Japan Display Inc., Sharp Corporation, Nitto Denko Corporation, DIC Corporation, Denso Corporation, Zeon Corporation, Wacom Co., Ltd., Altas Technology Inc., Nippon Electric Glass Co., Ltd., Sony Corporation, Dexerials Corporation, Alps Alpine Co., Ltd., Mitsubishi Electric Corporation, Tohoku University, Visteon Japan Corporation, Omron Corporation, Nippon Chemical Paints Co., Ltd., Konica Minolta, Inc., Hoshiden Corporation, LG Electronics, South Korea, Taiwan, China, Others.
Business LocationsClick here for the list
Industry Optical Instruments
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