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This document discusses the "Iconic Product Development" strategy for small and medium-sized enterprises that creates the "face" of a company. It introduces the "KH-iD approach," which includes concept design from a management perspective, the Trinity philosophy, and a co-creation process. At the end, it also includes sections on "Process" and "Summary and Message." We encourage you to read it. 【Contents (partial)】 ■ Introduction ■ Why "Iconic Products" are necessary for small and medium-sized enterprises ■ KH-iD Approach ■ Case Studies ■ Effects of introducing an iconic product development orientation and expected outcomes / Reasons why our company is chosen *For more details, please download the PDF or feel free to contact us.
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Free membership registration◆Appropriate design utilization visualizes and icons the value provided. KH-iD is a design studio that supports the development of iconic and flagship products that demonstrate your company's presence in the market, not by pursuing the perfection of design as styling, but by organizing your company's "identity" and strengths that should be emphasized from a management perspective to achieve desired business outcomes. In the past, the elements that composed a product were limited to "design" and "function." However, in today's world overflowing with goods and information, it is essential to consolidate a consistent message across the three elements of "design," "function," and "story" to create your company's iconic products. If you feel that the strengths and commitments of your technology are not being effectively communicated to customers, or if you want to create products that employees can proudly talk about, we invite all business owners with such concerns to take on the challenge of developing your iconic products. We will accompany you consistently from the exploration of the initial concept, which is the starting point of product development, to follow-up during the manufacturing stage. We will propose flexible approaches tailored to your development environment and project content, so please feel free to consult with us.
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