Iconic Product Development Strategy for Small and Medium Enterprises to Create the 'Face' of the Company
The perspective of utilizing design as a management tool! It brings value beyond mere contribution to sales.
This document discusses the "Iconic Product Development" strategy for small and medium-sized enterprises that creates the "face" of a company. It introduces the "KH-iD approach," which includes concept design from a management perspective, the Trinity philosophy, and a co-creation process. At the end, it also includes sections on "Process" and "Summary and Message." We encourage you to read it. 【Contents (partial)】 ■ Introduction ■ Why "Iconic Products" are necessary for small and medium-sized enterprises ■ KH-iD Approach ■ Case Studies ■ Effects of introducing an iconic product development orientation and expected outcomes / Reasons why our company is chosen *For more details, please download the PDF or feel free to contact us.
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【Other Published Content】 ■Process ■Summary and Message *For more details, please download the PDF or feel free to contact us.
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KH-iD is a design studio that supports the development of iconic and flagship products that demonstrate your company's presence in the market, not by pursuing the perfection of design as styling, but by organizing the company's "identity" and strengths that should be communicated from a management perspective to achieve desired business outcomes. In the past, the elements that constituted a product were limited to "design" and "function." However, in today's world overflowing with products and information, it is essential to consolidate a consistent message across the three elements of "design," "function," and "story" to create your company's iconic products. KH-iD consistently accompanies you from the exploration of initial concepts, which are the starting point of product development, to follow-up during the manufacturing stage. If you are a business owner facing challenges such as not being able to effectively communicate your company's technological strengths and commitments, or wanting to create products that employees can proudly talk about, we invite you to take on the challenge of developing your iconic products. ＊＊＊＊＊Regarding Inquiries＊＊＊＊＊ For inquiries, using the email form is preferred for a smoother process.