ゼブラ Company Profile

Expanding your imagination. This is the future of Zebra.

We have been making writing instruments for over a century. Writing instruments are tools for drawing letters and pictures. Why have we been so particular about such a small tool? Writing instruments play an important role in recording human activities on paper. It is because of these tools that humans can understand past history and culture and improve their lives by leaving records. Writing instruments have another important role. They provide a trigger that stimulates the wonderful human trait of creativity. When people create something, they always have a writing instrument in hand. They can quickly jot down or sketch ideas that come to mind, regardless of place or time. I believe that the important value of writing instruments lies in not interrupting the flow of thought. Furthermore, the act of writing itself seems to possess a power that appeals to human sensibility. Remember the feeling and excitement of your fingertips when you drew heart shapes or doodles on a foggy glass as a child. I consider this to be a significant force in stimulating creativity as well.