ビー・アイ・ピー・ジャパン List of Products and Services

I will introduce the essentials of brand marketing. In brand marketing, it is necessary to create a "hook" (a memorable catch) and establish an "edge" (focus). To make this easy to understand, communicate, and remember, we verbalize and visualize the hook. [Elements to Create a Hook] ■ Reason for Selection ■ Differentiation Factors ■ Uniqueness *For more details, please download the PDF or feel free to contact us.

Here is an introduction to the basic steps of internal branding. Internal branding is fundamentally implemented through the steps of "visualization," "personalization," and "action." The important thing is how to enhance employees' sense of participation. 【Basic Steps】 STEP 1. Visualization - Ensure that employees can recognize and share the brand's concepts. STEP 2. Personalization - Enable employees to perceive it as their own and to determine how they should act concretely. STEP 3. Action - Facilitate actions that are conscious of the brand's concepts. *For more details, please download the PDF or feel free to contact us.

We will introduce branding and its basic steps. Branding is fundamentally implemented through the steps of "understanding the current situation," "mindset," "visibility," "communication," and "protection." However, it is not always necessary to implement all steps; we may only carry out the necessary steps according to the client's challenges. 【Basic Steps】 Step 1. Understanding the Current Situation Step 2. Mindset Step 3. Visibility Step 4. Communication Step 5. Protection *For more details, please download the PDF or feel free to contact us.

Let me introduce the functions and roles of a brand. A brand is a "flag" that signifies a company's existence and a promise to its customers. For customers, it serves as a criterion for making choices and a symbol of safety and trust. Furthermore, for companies, it is a source of medium- to long-term and stable profits. 【Functions and Roles of a Brand】 ■ A "flag" that signifies a company's existence and a promise to customers ■ A criterion for making choices and a symbol of safety and trust for customers ■ A source of medium- to long-term and stable profits for companies *For more details, please download the PDF or feel free to contact us.