三井化学 Company Profile

[Survey Report Available!] A hint for exploring consumer insights towards creating a market for environmentally friendly products (hidden behavioral principles and deep psychology that drive consumers)!

In order to achieve carbon neutrality and a circular economy, companies are accelerating various initiatives, but there are still challenges in social implementation. In a survey conducted by Mitsui Chemicals targeting companies promoting sustainability, the top two concerns regarding their sustainability efforts were "cost" and "the inability to have environmental value recognized by society." Please read this as a reference material for considering important customer segments for the market penetration of environmentally friendly products and the cost issues revealed from price acceptance! [Contents (partial)] ■ Consumer environmental awareness has not changed in recent years ■ Environmentally friendly plastics made from biomass ■ The Eco-Value faction that holds the key to the spread of environmentally friendly products and more Additionally, if you are considering the biomass conversion or recycling of materials, please consult Mitsui Chemicals, a specialized manufacturer with a wide range of offerings. *For more details, please refer to the PDF document "BePLAYER and RePLAYER Changing the World from the Basics," or feel free to contact us.