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In order to achieve carbon neutrality and a circular economy, companies are accelerating various initiatives, but there are still challenges in social implementation. In a survey conducted by Mitsui Chemicals targeting companies promoting sustainability, the top two concerns regarding their sustainability efforts were "cost" and "the inability to have environmental value recognized by society." Please read this as a reference material for considering important customer segments for the market penetration of environmentally friendly products and the cost issues revealed from price acceptance! [Contents (partial)] ■ Consumer environmental awareness has not changed in recent years ■ Environmentally friendly plastics made from biomass ■ The Eco-Value faction that holds the key to the spread of environmentally friendly products and more Additionally, if you are considering the biomass conversion or recycling of materials, please consult Mitsui Chemicals, a specialized manufacturer with a wide range of offerings. *For more details, please refer to the PDF document "BePLAYER and RePLAYER Changing the World from the Basics," or feel free to contact us.

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This document is the second volume of a collection of case studies on the adoption of biomass plastics, compiled through joint research between Mitsui Chemicals, Inc. and IDEAS FOR GOOD. Since its publication in November 2023, the utilization of biomass plastics has significantly progressed in just over a year, with a diversification of application areas and target products. We encourage you to use this as a reference material when considering concrete pathways toward building a sustainable society! 【Contents (partial)】 ■ 15 case studies (biomass plastics) / Europe, the United States, Japan - A series of breakfast appliances made from used cooking oil (Netherlands) - A toy brand that fully adopts biomass plastics for products aimed at toddlers (Germany) - A major cosmetics manufacturer adopting mass balance biomass plastic for cosmetic containers (Japan) and 12 other cases ■ Mini column Additionally, if you are considering biomass materials or recycling, please consult Mitsui Chemicals, a specialized manufacturer with a wide range of offerings. *For more details, please refer to the PDF document "BePLAYER, RePLAYER: Changing the World from the Ground Up," or feel free to contact us.

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This document presents case studies of the adoption of biomass plastics, including the mass balance approach primarily in Europe, conducted through joint research between our company and IDEAS FOR GOOD (some recycling included). We encourage you to read it! 【Case Studies】 ■ A health tech company (Netherlands) manufacturing high-design kitchenware using biomass PP ■ A food company (Norway) using biomass PP for potato chip packaging ■ An automotive company (Germany) using biomass & recycled polyamide for automotive parts … and 20 other cases 【Product Areas of Published Cases】 ■ Personal care, household goods, home appliances ■ Food ■ Apparel ■ Toys, baby products ■ Automotive *We are currently offering a collection of the latest case studies on the adoption of biomass plastics in Europe. Please download the PDF for more details. Feel free to contact us for further information.

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This document explains the "mass balance approach." The "mass balance approach" is a method used in the production of products, where a portion of the finished product can be regarded as having "certain characteristics" due to the mixing process. It also discusses the differences from segregation, the benefits of biomass plastics, and more. We encourage you to read it. 【Contents (partial)】 ■ What is the "mass balance approach," an essential concept for the future society? ■ The demand for the spread of sustainable plastics ■ A diagram illustrating the differences between the mass balance approach and the segregation method ■ The advantages of the mass balance approach for biomass plastics, which can be produced rapidly on existing equipment ■ Mass balance and similar methods are already being utilized in many industries *For more details, please refer to the PDF document or feel free to contact us.

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This document presents the results of a survey on consumers' environmental awareness during shopping. Amid the trend towards "plastic reduction" in convenience stores and supermarkets, how conscious are consumers when they shop? Additionally, what impressions do they have of biomass plastics and biodegradable plastics, and how do these impressions affect their purchase intentions? We encourage you to read it. [Contents (partial)] ■ Survey Overview ■ What is the environmental awareness when shopping at supermarkets and convenience stores? ■ "Taking action on environmental issues is now a given" ■ About 60% believe that measures against plastic environmental issues will become increasingly important in the future ■ While consumers' awareness of environmental issues is generally high, there is a significant generational gap, which poses a challenge for the future *For more details, please refer to the PDF document or feel free to contact us.

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Mitsui Chemicals has launched new initiatives aimed at achieving carbon neutrality by promoting the biomass conversion of various plastics. This document introduces Mitsui Chemicals' efforts related to biomass and recycling. It includes topics such as "Benefits of Biomass Plastics and Chemicals," "Reasons Why Biomass Naphtha Reduces CO2," and "What is the Mass Balance Method?" Additionally, it also presents information on "Biomass Materials Using the Mass Balance Method." We encourage you to read it. [Contents (partial)] ■ Challenges Surrounding Plastics ■ History of Raw Material Conversion at Mitsui Chemicals ■ Efforts in Biomass and Recycling ■ Benefits of Biomass Plastics and Chemicals ■ About the Mass Balance Method If you are considering the biomass conversion of materials, please consult with Mitsui Chemicals, a specialized manufacturer with a wide range of offerings. *For more details, please refer to the PDF document or feel free to contact us.

• plastic