UDエスカレーター Company Profile

Aiming for zero escalator accidents.

Our company develops a business that utilizes escalator handrails as an advertising medium. Traditionally regarded as an idle asset, we have transformed escalator handrails into a new revenue source under the name ”UD Belt.” The advertising effectiveness is remarkably high, with a recognition rate of 91.6%. By incorporating universal design into our advertising layouts, we provide an advertising medium that combines safety and social contribution. Currently, we are working with local governments, major developers, and transportation facilities to realize a “zero escalator accident society.” From design and construction management to effectiveness measurement, we handle the entire process in-house, maximizing the value of idle assets as a trusted partner across regions.