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In recent times, when searching for "EC site production," many convenient services and production companies come up. Although you may have finally started producing and operating your long-desired EC site, it is not uncommon to later regret things like "I should have done it this way" or "This isn't how it was supposed to be." In this article, we have summarized checkpoints for selecting a platform and production company that match your company's products and budget, based on common failure stories after starting operation from EC site production. We also explain how to choose based on budget and sales scale, so please read to the end. This is a must-read for those who are unsure whether to request a production company or produce in-house. *You can view detailed content of the column through the related links. For more information, please feel free to contact us.

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Many people running e-commerce sites may be facing challenges such as, "I’m trying various customer acquisition strategies, but sales aren’t growing as expected..." and "I can’t differentiate myself from competitors and often get caught up in price competition..." In the first place, "marketing" refers to "various activities and methods aimed at effectively selling products or services and increasing sales." In this article, we will delve deeply into the "why" of marketing in e-commerce, thoroughly explaining the "winning e-commerce marketing strategies and thought processes" backed by data and proven results, following specific steps. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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"Although I have launched an e-commerce site, I don't know how to operate it," "Sales are stagnating," and "I'm struggling with limited resources and can't manage everything." According to the market research on electronic commerce for the fiscal year 2023, the domestic e-commerce market is expanding, showing an increasing trend in the fields of goods, services, and digital products. This market expansion also signifies intensified competition. To succeed in this fierce competition, it is essential to grasp the basics of e-commerce site management, clarify priorities, and build an e-commerce site where customers can shop with satisfaction. This article will thoroughly explain the importance of each phase of e-commerce site management and the fundamental principles for success. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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The success of e-commerce sites is essential for business growth. However, many companies struggle with concerns such as "I don't know which production company to hire," "I don't want to fail by choosing based solely on cost," and "I'm worried about operations after it's built." E-commerce site production companies each have their own areas of expertise and characteristics. If you choose based only on visual design or initial costs, you may later face serious issues such as "sales not increasing" or "operations not running smoothly." This article will thoroughly explain the new information on e-commerce site production for 2025, based on extensive experience gained in large-scale retail businesses, covering the characteristics of various types of e-commerce site production companies, the pitfalls of traditional selection criteria, and the crucial "core of how to choose without failing." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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We would like to introduce a case of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to reliance on the sales of specific products and declining sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behaviors from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to effectively convey the value of individual items. This approach not only leveraged existing recognition but also enabled appeals to new customer segments, resulting in expanded sales. 【Case Overview】 ■ Challenges - Reliance on sales of specific products and declining sales due to intensified price competition ■ Effects - Enabled appeals to new customer segments while leveraging existing recognition, achieving sales expansion *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce the "Google and Yahoo Advertising Management" provided by Kinosura Co., Ltd. Google and Yahoo advertising has become indispensable in e-commerce. As AI technology advances, it has become increasingly difficult to differentiate solely through advertising management. Our company aims to reduce management costs and allocate those savings towards site planning and landing pages, ensuring continuous improvement in effectiveness. Please feel free to contact us if you have any inquiries. 【Features】 ■ Implementing appropriate advertising management based on extensive experience ■ Reducing management costs while linking those savings to site planning and landing pages for continuous effectiveness improvement *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce the e-commerce consulting and e-commerce project management services provided by Kinosura Co., Ltd. In e-commerce consulting, we clarify the challenges based on the client's situation, from launching new sites to improving existing ones, and propose the strategies and tactics necessary for the growth of their e-commerce business. In e-commerce project management, we design CRM plans, operations, and business workflows, keeping in mind the client's goals and aspirations, and we design and build suitable e-commerce operations that fit the actual circumstances. [Features] ■ E-commerce Consulting - We clarify challenges and propose appropriate action plans that lead to growth. ■ E-commerce Project Management - From launch to post-launch operations, we provide support that matches "future growth" and "desired outcomes." *For more details, please refer to the related links or feel free to contact us.

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Kinosura Co., Ltd. offers "EC site operation outsourcing" to support growth through effective management, from our own site to malls. In EC site analysis, we provide various analyses and proposals for web KPIs using GA4, Looker Studio, heat maps, and customer analysis aimed at CRM, among others. Additionally, we handle the operation of content sites aimed at SEO, CRM, and other purposes. 【Features】 ■ Experience in managing stores in various genres for our own EC and various malls ■ Supporting the overall growth of the EC business through effective and speedy operations *For more details, please refer to the related links or feel free to contact us.

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Kinosura Co., Ltd. offers "EC site production" services, providing a comprehensive range of services including design, copywriting, photography, design, coding, and advertising integration, tailored to the market environment and concept of the products. We accommodate various types of photography, from basic product photography to image shoots that envision usage scenarios. Based on our experience and achievements in producing EC sites across various genres, we propose "sellable designs" that convey the appeal of products and brands while being mindful of their function as sales spaces. [Features] - Proposing "sellable designs" that consider the function of sales spaces - Providing comprehensive services tailored to the market environment and concept of products - Accommodating various types of photography *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce various services related to the e-commerce site provided by Kinosura Co., Ltd. We offer a wide range of services, including e-commerce site production such as LP creation and various types of photography, e-commerce site analysis, e-commerce site operation outsourcing, e-commerce consulting, and e-commerce project management. Additionally, we manage Google and Yahoo advertising to achieve continuous improvement in effectiveness while keeping management costs down and linking those savings to site planning and LP. If you have any concerns regarding e-commerce operations, please feel free to consult with us. 【Service Contents (Partial)】 ■ E-commerce Site Production ・ LP Creation ・ Various Photography ■ E-commerce Site Operation Outsourcing ・ E-commerce Site Analysis ・ Content Site Operation *For more details, please refer to the related links or feel free to contact us.

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