We will introduce a case that has achieved sales growth by leveraging traditional recognition while also appealing to new customer segments!
We would like to introduce a case of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to reliance on the sales of specific products and declining sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behaviors from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to effectively convey the value of individual items. This approach not only leveraged existing recognition but also enabled appeals to new customer segments, resulting in expanded sales. 【Case Overview】 ■ Challenges - Reliance on sales of specific products and declining sales due to intensified price competition ■ Effects - Enabled appeals to new customer segments while leveraging existing recognition, achieving sales expansion *For more details, please refer to the related links or feel free to contact us.
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【Response Details】 ■ After analyzing the user's search, browsing, and purchasing behavior from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to convey the value of individual items. ■ On the product pages, we improved the presentation to intuitively communicate the appeal by clearly indicating usage scenarios and appeals tailored to the customer's level of understanding. *For more details, please refer to the related links or feel free to contact us.
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For more details, please refer to the related links or feel free to contact us.
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Kinosura Co., Ltd. is a company that broadly supports EC business based on over 10 years of experience and know-how, from consulting to production and operation. We can provide one-stop support for all necessary processes in EC site management, including the creation of EC sites, various operational outsourcing in EC business, business development, and execution. If you have any concerns such as "I want to launch a new EC site," "Sales are not increasing," or "I am struggling with a lack of resources," please feel free to consult with us first.