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東京PR

addressTokyo/Chuo-ku/4-3-15 Nihonbashi Muromachi, Sankeidō Building 5F
phone03-3273-2731
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last updated:Feb 23, 2010
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Global Public Relations Support

Global Public Relations Support

Tokyo PR supports a wide range of overseas public relations activities, including not only public relations activities within Japan but also press releases for overseas media, preparation of press kits for exhibitions held around the world, and arranging interviews on-site. ■ Press Releases / Technical Manuscripts We conduct all tasks related to publicity, from uncovering information sources within the company, creating and distributing press releases, to collecting published articles. ■ Press Events Providing important news such as groundbreaking products or business integrations face-to-face plays a crucial role in building media relations. Tokyo PR supports everything from proposing press conferences and interview coverage to managing the events. ■ Various Marketing Support With a focus on supporting the sales side, we create sales tools such as company brochures and product guides, as well as providing various marketing support including website development and updates. ■ Exhibition Support We assist with everything from proposing suitable exhibitions for presenting your technology, planning booth setup and materials, to arranging targeted press releases and media events during the exhibition, as well as coordinating booth interviews throughout the event.

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Overseas Public Relations Support / For Domestic Companies

Overseas Public Relations Support / For Domestic Companies

Domestic companies exploring overseas expansion, such as "establishing overseas branches," "exhibiting at overseas trade shows," "supplying products to overseas markets," and "considering local PR companies," often express concerns like: ● There is no appropriate person in charge. ● They do not know specifically what to do. Contacting local media is not easy, regardless of whether there is a local subsidiary. Selecting the target media alone requires considerable effort. Moreover, even if overseas public relations are already being conducted through local PR companies, if there are multiple PR firms involved, the burden on the person in charge only increases if they are communicating individually. Tokyo PR utilizes its own network and overseas partner agencies to serve as the communication point with each PR company, providing one-stop support for public relations activities aimed at overseas markets.

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Domestic public relations support / For foreign-affiliated companies

Domestic public relations support / for foreign-affiliated companies

We receive numerous inquiries from individuals responsible for public relations at foreign-affiliated companies' Japanese branches regarding "collaboration with global" and "local public relations systems." - Due to differences in organizational structures between Japan and global divisions, sharing resources is challenging. - There is limited experience in public relations activities, and they are unsure of what to do and how to proceed. - They want to create a press release originating from Japan but are struggling to find materials. - They are translating press releases announced overseas and posting them on their website but cannot find the next steps. Tokyo PR proposes strategic public relations activities that take into account the requests of both the headquarters overseeing the global market and the Japanese branch targeting the Japanese market. - Implementing public relations activities that match domestic conditions while prioritizing the headquarters' intentions. - Understanding the situation in the Japanese market. - Close communication with product managers. - Collaboration between global and Japan in PR activities. - Developing press releases originating from Japan. - Proposing press events coinciding with VIP visits to Japan. - Establishing an internal system for PR activities. - Creating a system to uncover PR resources. - Building consensus between global and local teams.

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