What is "PIM" that transforms the time spent on catalog and web modifications into time that leads to sales?

January 19, 2023 (Thursday) 16:15 - 17:00
(Free Online Seminar)
This year, the increase in costs for resources and raw materials, along with shortages of goods, has been more pronounced than in previous years, making it a busy year for changes in specifications and price revisions. At the same time, as COVID-19 infection control measures have calmed down a bit, I believe it has also been a year where sales activities have regained some vitality, highlighted by the JIMTOF event being held for the first time in three years. The importance of product information databases has been increasing year by year, with updates to catalogs and websites, as well as the expansion of sales through e-commerce, and I feel that the term "PIM" has gained recognition within the BtoB manufacturing industry. Our company has been developing PIM in-house for over ten years, ahead of the industry, and we have accumulated know-how on how to build and manage product information. Next year, it is expected that the movement towards digital transformation (DX) will accelerate more than ever. In this seminar, we will share the latest information in this field, incorporating case studies from other companies. I believe the content will be very useful for everyone in the industry.

Date and time | Thursday, Jan 19, 2023 04:15 PM ~ 05:00 PM |
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Capital | Online (Zoom) |
Entry fee | Free |
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