Are we giving up? The challenges left by the red yeast rice incident on the path to functional food labeling (December 3, 2024)

The functional food labeling system, which started in 2015, is designed to allow small and medium-sized enterprises to easily enter the market. It began with a market size of about 30 billion yen in this fiscal year and has grown to approximately 600 billion yen by the fiscal year 2023, expanding twentyfold. However, consumer awareness remains at around 25%. While functional foods present a significant opportunity for companies, creating a hit product requires a clear vision, strong conviction, and practical skills to overcome challenges. In this seminar, based on years of experience in functional food development, we will introduce the basics of functional food labeling, discuss the timeline of the "red yeast rice incident" that made headlines, and explain the shortcomings of the system and future developments.

Date and time | Tuesday, Dec 03, 2024 10:30 AM ~ 02:30 PM Lecture for 3 hours: *First half 10:30-12:00, lunch break 12:00-13:00, second half 13:00-14:30* |
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Entry fee | Charge 12,500 yen (excluding tax) *Members of Mie TLO (annual fee 50,000 yen) and those who have previously attended a seminar conducted by Mr. Mitsui are free of charge. |
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