Japan's 'Shichihōyoshi' to Global Standards: Valuufy and Mainichi Shimbun's Innovation Hub Leading the Sustainability Revolution

Kyoto, July 2, 2025 - (JCN Newswire) - Mainichi Mirai Sozo Lab, funded by Mainichi Shimbun and others, has entered into a strategic partnership with Valuufy to provide services that combine Japan's centuries-old management philosophy with global standards and practical measurement frameworks to support companies' sustainability efforts.
Through this collaboration, Valuufy's developed "ValuuCompass" will merge with Mainichi Shimbun's media platform, creating a new pathway for companies to utilize the disclosure of sustainability information and initiatives not merely as a compliance obligation, but as a tool to build strategic advantages.
This partnership is based on a shared vision: the practical concept of sustainability already exists within Japan's traditional business culture, where some of the world's longest-lived companies are concentrated. Unfortunately, in recent years, these principles have been partially forgotten. Through this collaboration, Valuufy's measurement framework will clarify these principles via Mainichi Shimbun's media channels, sharing and implementing insights across Japan and around the world.

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