Brand formation based on intellectual property and the utilization of intellectual property rights.
S10825
★We will propose useful information from the perspective of a professional engineer and patent attorney! ★Finding clear guidelines for business and intellectual property activities for small and medium-sized enterprises!
Lecturer Yuichi Kuroda, Patent Attorney and Engineer, Kuroda Patent & Engineering Office Target Audience: Engineers and personnel related to intellectual property Venue: Kawasaki City Education and Culture Hall, 4th Floor, Room 1 [Kanagawa, Kawasaki] 13 minutes on foot from JR and Keikyu Kawasaki Station Date and Time: August 29, 2011 (Monday) 13:00-16:00 Capacity: 30 people *Please apply early as there may be a rush of applications. Lecture Fee: [Early Bird Discount Price] 46,200 yen (tax included, including text fee) for up to 2 people from one company *Limited to Tech-Zone members who apply by August 16. Membership registration is free. *After August 16, the [Regular Price] will be 49,350 yen (tax included, including text fee) for up to 2 people from one company. ◆ When applying for the early bird discount, please select "1 person (early discount)" or "2 people (early discount)" in the number registration. ◆ Point discounts from the early bird discount price do not apply. Point discount services can only be applied when applying at the regular price. ◆ If 3 people from the same corporation apply, the fee is 69,300 yen.
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basic information
The declaration of a knowledge-based nation has sparked a significant reevaluation of intellectual property (IP) and garnered attention; however, for individual (especially small and medium-sized) enterprises, finding clear guidelines for business and IP activities remains challenging. Here, we propose IP activities closely tied to business, centered around the formation of IP-based brands.
Price range
P2
Delivery Time
P2
Applications/Examples of results
1. Recent Situation Regarding Intellectual Property and Technology 1-1. Economic and Social Trends and Technology Trends 1-2. The Aftermath of "Intellectual Property Nation" 1-3. The Penetration of the Argument "Winning with Technology but Losing in Business" 2. Brand Formation as a Means of "Not Losing in Business" 2-1. What Customers Expect from Companies 2-2. Learning from Brand Designing 2-3. Considering Intellectual Property-Based Brand Formation 3. Methods for Brand Formation and Visualization 3-1. Development of Intellectual Property Maps and Mapping of Individual Intellectual Properties 3-2. Visualization of Brands and the Role of Intellectual Property Rights 3-3. Linking with Business Models 4. Considering the Nature of Intellectual Property Activities from the Perspective of Brands 4-1. Basic Theory 4-2. Differentiating Between Intellectual Property Rights and Trade Secrets 4-3. Common Misunderstandings 5. Group Discussion Assuming internal and environmental conditions for a fictional company, we will discuss how to advance intellectual property activities that contribute to brand formation.
Company information
Our company has developed its business from "seminar planning" to various forms such as "lecturer dispatch," "publishing planning," "technical consultant dispatch," "trend research," "business matching," and "business development consulting," in order to support clients in a wide range of fields including chemistry, electronics, automotive, energy, medical devices, food, and building materials. By doing so, we have advanced our company and opened up new markets. AndTech promises to continue listening to our clients' voices, entering the business areas and markets they desire, and to remain a company that is loved by our clients, as we share their challenges, think together, and forge new paths.