★To ensure the survival of pharmaceutical companies, it is essential to enhance MR productivity! ★Utilize the latest theories of SFE for effective physician targeting!
Lecturer Mr. Takeshi Muto, Representative of MarkeTech Consulting Target Audience: Engineers and personnel related to MR Venue: Kawasaki City Education and Culture Hall, 4th Floor, Room 1 [Kanagawa, Kawasaki] 13-minute walk from JR and Keikyu Kawasaki Station Date and Time: September 26, 2011 (Monday) 13:00-16:30 Capacity: 30 people *Please apply early as there may be a rush of applications. Participation Fee: [Early Bird Discount Price] 46,200 yen (tax included, including text costs) for up to 2 people from one company *Limited to Tech-Zone members who apply by September 12. Membership registration is free. *After September 12, the [Regular Price] will be 49,350 yen (tax included, including text costs) for up to 2 people from one company. ◆ When applying for the early bird discount, please select “1 person (early discount)” or “2 people (early discount)” in the number registration. ◆ Point discounts from the early bird discount price do not apply. Point discount services can only be applied when applying at the regular price. ◆ If 3 people from the same organization apply, the fee will be 69,300 yen.
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basic information
As competition among pharmaceutical companies becomes increasingly fierce, it is essential for these companies to enhance the productivity of their medical representatives (MRs) in order to survive. In this lecture, we will explain effective physician targeting and methods for improving MR productivity based on the latest theories of Sales Force Effectiveness (SFE), as well as the procedures for optimal MR allocation, using concrete examples.
Price range
P2
Delivery Time
P2
Applications/Examples of results
1. The Importance of MR Productivity and the Concept of SFE (Sales Force Effectiveness) 2. Data Required for SFE 3. Effective Physician Targeting - The Concept of Effective Physician Targeting - Psychographic Targeting and Behavioral Targeting (Case Analysis) - Verification of Physician Targeting's Impact on Sales (Case Analysis) - What Does Easily Executable Physician Targeting Look Like in the Field? 4. Quality of MR Activities - How to Assess the Quality of MR Activities? - Is the Quality of MR Activities Related to Pharmaceutical Companies' Sales? - What Quality of MR Activities Do Physicians Expect? 5. Sales Response Curve and Optimal Detailing Frequency - Method of Analyzing the Sales Response Curve - Example of Calculating Optimal Detailing Frequency - Analysis of Carryover Sales - Product Life Cycle and Sales Response Analysis 6. Business Models of Pharmaceutical Companies and SFE 7. Concept of Optimal Design for Sales Organizations 8. Optimal Placement Strategy for MRs (Sizing) 9. Increasing MR Productivity and Utilizing IT 10. Summary - What Are the Secrets to Achieving Increased MR Productivity?
Company information
Our company has developed its business from "seminar planning" to various forms such as "lecturer dispatch," "publishing planning," "technical consultant dispatch," "trend research," "business matching," and "business development consulting," in order to support clients in a wide range of fields including chemistry, electronics, automotive, energy, medical devices, food, and building materials. By doing so, we have advanced our company and opened up new markets. AndTech promises to continue listening to our clients' voices, entering the business areas and markets they desire, and to remain a company that is loved by our clients, as we share their challenges, think together, and forge new paths.