We are Shinroihi Co., Ltd., pioneers of color and light.
Our dream was to create colors that are truly dreamlike. Not just beautiful, nor merely new, but colors that can inspire and give dreams to people around the world. This dream color, <fluorescent color>, was created in pursuit of such colors. Now, it has become a familiar presence, subtly making an impact in various fields. The fluorescent color continues to expand into more and more areas. We, <Shinhiroi>, are already beginning to envision the next dream in our pursuit of new dream colors. For more details, please download the catalog.
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basic information
【Contents】 ○Company Overview ○History ○Pigments ○Paints ○Films ○LumiLight Colors ●For more details, please contact us or download the catalog.
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Applications/Examples of results
【Applications】 ○ Pigments → Magazines, posters, printed T-shirts, packaging, plastics ○ Paints → Marking for safety and disaster prevention, eye-catchers for sales promotion, ships, aircraft, large structures, and leisure goods ○ Films → Stickers, signs, window displays, glow-in-the-dark signs, safety and disaster prevention ○ Lumilight colors → Displays, store interiors, wall art, stage sets, event production ● For more details, please contact us or download the catalog.
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Company information
Between 1958 and 1959, Dai Nippon Paint Co., Ltd. proposed the idea of separating and independently establishing its Ofuna factory, leading to the creation of its first subsidiary. The company's general affairs department considered and suggested names for the new company, first searching for English documents related to the new company's main product, "fluorescence." Terms such as fluorescence, fluorescence paint, luminous body, and luminous paint were identified, and it was found that in German, luminous body is "Leuchte" and luminous paint is "Die Leuchtfarbe." Therefore, the founder and first president, Nobu Negishi, had his name "Nobu" combined with the German word "Leuchte" to create the coined term "SIN+LEUCHTE," which was phonetically read as "Shinroih" and spelled as "SINLOIHI."