Methods for Measuring Biological Information and Utilization Know-How for Product Development - Book
BC170301
Utilize objective sensitivity evaluation based on brain and physiological measurements for products! Let's develop products that scientifically measure human emotions and sensitivities to effectively appeal to consumers!
★ How can measurements of the brain and physiological indicators be utilized in business? With the transformation in handling information through IoT, artificial intelligence, machine learning, and big data, why measure humans? What is the significance of measuring biometric information in advertising and promotion? ★ A clear and detailed explanation of various biometric measurement methods! What are the differences between the various brain measurement techniques (fMRI, fNIRS, EEG, MEG)? How are eye movements, heart rate, pulse, electromyography, and facial expressions measured, and what can they be used for? ★ What advancements are being made in biometric measurement devices? How is biometric sensing being utilized for sensory evaluation? What is the optical topography technology that is being applied in various ways? EEG devices are becoming more accessible! What are the development trends for wearable EEG devices? ★ What are the specific methods and issues for utilizing biometric measurements in sensory evaluation and product development? How should data be handled? What is objective sensory evaluation using the fractal nature of EEG? What about fatigue and stress assessment? What are the legal issues regarding the use of biometric data? ★ Experts and companies at the forefront of applying these technologies to product development explain in detail with abundant case studies from various companies! How is biometric measurement being utilized in the automotive industry? What are the application examples in healthcare (hygiene products)?
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Publication Date: March 24, 2017 Price: 56,000 yen + tax Format: B5 size, 255 pages ISBN: 978-4-86502-126-4 ★ Please check the detailed table of contents on the web! List of Contributors ● NTT Data Management Research Institute: Ippei Hagiwara / Takuya Ibaraki ● Shimadzu Corporation: Yoshihiro Inoue ● Nagoya Institute of Technology: Arata Funase ● Keio University: Atsushi Aoyama ● Ibaraki Prefectural University of Health Sciences Hospital: Akira Matsushita ● Kyushu University: Kazunori Shidoji ● Aichi Institute of Technology: Toshiya Arakawa ● Chiba University: Yoshihiro Shimomura ● Waseda University: Toru Sugawara ● Yokohama National University: Chika Sugimoto ● Hitachi, Ltd.: Masashi Kiguchi ● National Institute of Information and Communications Technology: Yasushi Naruse / Yuya Yokota / Yuichiro Higashi ● Nagaoka University of Technology: Masahiro Nakagawa ● RIKEN: Yosuke Kataoka ● Kyushu University: Masayuki Hamakawa / Tsuyoshi Okamoto ● Sensory Communication: Yasuaki Sagara ● Hanamizuki Law Office: Masaaki Kobayashi ● Hitachi High-Technologies: Kiyoshi Hasegawa ● Tokyo Denki University: Akiko Watanabe ● Toshiba Lighting & Technology: Jobo Yasuda ● Honda R&D: Wataru Seshimo / Masanori Okamoto ● Unicharm: Kiyoshi Miyazawa
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Please check the website for a detailed table of contents! Chapter 1: How to Utilize Biometric Measurement in Product Development? Recent Trends and Perspectives Concepts and strategies for leveraging brain and physiological measurements in business Fundamentals of brain and psychological scientific methods for application in emotional evaluation Trends in neuromarketing and future directions Chapter 2: Various Biometric Measurement Methods and What They Reveal Methods of brain measurement (fMRI, fNIRS, EEG, MEG) and Eye tracking, heart rate and pulse wave measurement, electromyography, quantitative analysis of human expressions, etc. Chapter 3: Advances in Biometric Measurement Devices Leading to Emotional Evaluation Non-contact and minimally invasive biometric sensing technologies, optical topography technologies, Technologies for wearable EEG devices, etc. Chapter 4: Application Theory of Biometric Measurement in Emotional Evaluation and Product Development Objective emotional evaluation using the fractal nature of brain waves Fatigue and stress assessment through biometric data, odor evaluation Issues in the utilization of biometric data, etc. Chapter 5: Product Development Utilizing Biometric Measurement - Various Case Studies Efforts in product development using brain measurement in companies Applications in automotive, hygiene products, spatial design, architecture, lighting development, etc.
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