A cosmetic box with a luxurious finish like an iPhone packaging.
Most of the projects we receive orders for are packaging for consumer products. However, there is also a demand for boxed packaging for B to B products. Properly expressing the appeal of a product through its packaging is important, regardless of the context in which the product is being traded. For example, recently, among B to B products, items such as machine parts and industrial products are often expensive, making them a significant investment for the purchasing companies. However, in many cases, the products are delivered packed in cardboard boxes along with cushioning materials. Imagine if each item were neatly placed in a proper box. The impression on the receiving side would change significantly. The feelings of the delivering side might also shift slightly. If it’s a sample shown directly to the customer, the content of the business negotiations might change as well. I believe packaging has a profound impact on people's hearts.
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basic information
The client for this package production is a manufacturer with an outstanding share in the industrial robot and machine tool sector. This is a box designed to hold metal processing samples made with their machines. They requested a "luxurious finishing cosmetic box." Even for B to B products, being in an appropriate box enhances the impression not only of the product but also of the company itself. We would like to focus more on packaging for B to B products in the future. Usually, we mostly receive requests for "BtoC," meaning gift boxes for general merchandise. However, this time, we received a request from an industrial machinery manufacturer (BtoB). There may be a demand for cosmetic boxes like this for "BtoB" products as well. Coincidentally, we received inquiries for similar projects around the same time. There may be a dormant market for "BtoB" products, not just "BtoC."
Price range
P1
Delivery Time
※Delivery times vary depending on specifications and lot sizes. Please feel free to contact us.
Applications/Examples of results
<Paper Box × Branding × Experience Design> A brand has a product concept, the background from which it was born (context), and the thoughts of the company (manufacturer). Through our paper boxes, we create a "brand story" that resonates with users' empathy. Simple, beautiful, and somewhat alluring. Rather than typical visual design, our packaging "paper box" utilizes three elements (CMF design) that make up the surface: "color, material, and finish." It conveys a "value proposition" that makes customers feel compelled to buy. The experience (UX: User Experience) felt through our paper boxes, that is, the value "customers experience," effectively communicates a "strong message" of the essence of the "brand," which directly translates into "sales." The brand is the tacit knowledge within the company (which may be its traditions, playful corporate culture, or the people who work there; it is non-verbal and cannot be easily articulated), and we wrap the product in a form (packaging) that makes it "visible."
Company information
Producing a brand through packaging (Creating new value that customers seek) The origin of the term "brand" comes from branding cattle on a ranch, so that one can recognize "that is my cow." It is meant to distinguish one's own cows from those of other ranches. Branding is the process of differentiating one's own company or its products and services from those of others. In other words, it is about making visible the clear differences and uniqueness (originality) that we have compared to other companies. To achieve this, it is not just about improving the appearance (design) by creating a logo or making the packaging look cool, but rather about designing (visualizing) more fundamental aspects such as the concepts of the company and products. Our company plans and produces packaging as a product. While we create something tangible like "packaging," our true mission is to enhance our customers' "brand value" through packaging. We work on branding through packaging, that is, producing packaging branding (creating new value that customers seek).