村上紙器工業所 Company Profile

Package that enhances brand value, original box planning and manufacturing.

Producing a brand through packaging (Creating new value that customers seek) The origin of the term "brand" comes from branding cattle on a ranch, so that one can recognize "that is my cow." It is meant to distinguish one's own cows from those of other ranches. Branding is the process of differentiating one's own company or its products and services from those of others. In other words, it is about making visible the clear differences and uniqueness (originality) that we have compared to other companies. To achieve this, it is not just about improving the appearance (design) by creating a logo or making the packaging look cool, but rather about designing (visualizing) more fundamental aspects such as the concepts of the company and products. Our company plans and produces packaging as a product. While we create something tangible like "packaging," our true mission is to enhance our customers' "brand value" through packaging. We work on branding through packaging, that is, producing packaging branding (creating new value that customers seek).