While being in the living room, relaxing, and looking at my smartphone, I explore my true feelings.
"Brain Behavior Insight" is a neuro-research conducted using an EEG measurement device, a dedicated tablet, and a specialized survey application. It is distributed to 128 households in the metropolitan area, allowing participants to enjoy smartphone videos in a relaxed state at home while collecting EEG data, which is then analyzed on a dedicated server. This enables the acquisition of brainwave data in an environment close to actual viewing patterns, allowing for speedy and cost-effective research. [Features] ■ Understand sensitivities that cannot be captured by surveys alone ■ Quickly share results ■ Significant cost reduction ■ Easy neuro-marketing ■ Approach 128 households at once ■ Monitors can participate in a relaxed manner *For more details, please download the PDF or feel free to contact us.
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【Other Features】 ■ Reliability based on years of research ■ Broad definition of sensitivity ■ High mobility ■ High-precision time analysis capability ■ Export to CSV file *For more details, please download the PDF or feel free to contact us.
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【Usage Examples】 ■ Video Creative Research ■ Package Research ■ Concept Research ■ A/B Testing ■ App Evaluation ■ Product Evaluation *For more details, please download the PDF or feel free to contact us.
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How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields both domestically and internationally, promoting joint research and R&D with companies. Leveraging Dentsu Group's strengths in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."