電通サイエンスジャム Company Profile

Exploring people's true feelings. Illuminating the unseen future of business. With the wisdom of researchers, cutting-edge technology, and extreme ideas.

How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields both domestically and internationally, promoting joint research and R&D with companies. Leveraging Dentsu Group's strengths in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."