Using EEG analysis to quantify consumers' 'excitement' and 'comfort' with examples of application in product development and research, and to build useful metrics for marketing.
The "Sensory Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions include: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Sensory Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that users "feel but cannot articulate" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a per-second basis <Find hints for market research and insights that resonate with human emotions in the materials featuring case studies!> ■ Case Study Overview - Automotive Industry: Comparison of ride comfort by vehicle type - Food and Beverage Industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest rise while watching commercials, etc. *The "case studies" can be viewed immediately via the download button below. Please feel free to contact us with any inquiries.
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basic information
【Product Features】 ■ Broad definition of sensitivity ■ Extraction of potential/intuitive information ■ High mobility ■ High precision time resolution *For more details, please refer to the PDF document or feel free to contact us.
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Applications/Examples of results
For more details, please refer to the PDF document or feel free to contact us.
Detailed information
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Algorithms based on over 20 years of research experience.
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Mobile & Real-Time
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High cost performance
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Company information
How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields both domestically and internationally, promoting joint research and R&D with companies. Leveraging Dentsu Group's strengths in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."