Emotional Analyzer: Bringing Neuromarketing Closer to You!
The "Emotion Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Emotion Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that is "felt but hard to articulate" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a per-second basis <Find hints for market research and research that resonates with human emotions in the materials featuring case studies!> ■ Case Study Overview - Automotive Industry: Comparison of ride comfort by vehicle model - Food and Beverage Industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest increase while watching commercials, etc. *The "case studies" can be viewed immediately from the download button below. Feel free to contact us with any inquiries.
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【Indicators】 ■CALM: Calmness level - a state of being calm ■STRESS: Stress level - a state of feeling stimulated or stressed ■INTEREST: Interest level - a state of being emotionally engaged or interested ■LIKE: Liking level - a state of happiness or joy ■CONCENTRATION: Concentration level - a state of being focused on an activity or being absorbed *For more details, please download the PDF or feel free to contact us.
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【Usage Examples】 ■In-store display research ■AB testing ■Understanding user experience ■Evidence development, etc. *For more details, please download the PDF or feel free to contact us.
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How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields both domestically and internationally, promoting joint research and R&D with companies. Leveraging Dentsu Group's strengths in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."