You can efficiently target and pursue customers! Introducing case studies of DM+PLUS!
We would like to introduce a case study of the implementation of "DM+PLUS" for a major renovation company. They had been conducting telemarketing after sending direct mail, but were unable to execute it fully and struggled to identify high-potential prospective customers. Therefore, we proposed the introduction of our service. After implementation, they were able to track who viewed the direct mail and when, allowing them to focus on closing deals with high-potential prospects and streamline their sales process. [Implemented Product] ■ Visible Direct Mail "DM+PLUS" - Can identify prospective customers - Allows analysis by member attributes - Enables efficient follow-up by narrowing down the target *For more details, please refer to the PDF document or feel free to contact us.
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basic information
【Case Summary】 ■Challenges - Due to the impact of COVID-19, we are struggling to find effective ways to approach customers as events cannot be held. - We were conducting telemarketing after sending direct mail, but we were unable to execute all of it. - We could not identify high-potential prospective customers. - We could not determine the results relative to the costs incurred for the direct mail campaign. ■Results - We are now able to track who viewed the direct mail and when. - We focused on high-potential prospective customers, allowing us to close deals more efficiently. - We analyzed cost-effectiveness, enabling us to apply insights to our next strategy. *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
Detailed information
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From print media to the web! Visualizing customer purchasing behavior. The evolution of direct mail is here.
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Company information
1) An overwhelming track record, the web ordering system "PRINTBAHN II" that realizes business card management. Since 2002, we have been the pioneers in Japan in developing and providing the web-based business card creation service "PRINTBAHN." In 2006, we launched the second generation service "PRINTBAHN II," which expanded features based on the high demands of our clients and administrators. Currently, we serve around 3,000 companies (6,000 in total including groups) annually, primarily large corporations in Japan, with 1.5 million boxes. 2) Streamlining the printing order process for promotional materials and web order management "Print Cyber." We support 900 client companies in improving the operational efficiency and reducing costs of their promotional printed materials. The know-how from "PRINTBAHN II" is implemented here. 3) Adding value to printed materials. Analytical DM (Direct Mail) "DM PLUS." Can customer behavior be visualized through DM? An analytical DM that doesn’t just end with sending. DM+PLUS prints different QR codes for each recipient, allowing for the analysis of individual behaviors after sending by accessing a web page. It visualizes customer actions by showing "who" accessed "when."
