[Case Study] Entering the Japanese Confectionery Retail Market through Industry Transformation
Introducing "Raicy," which enhances the original flavor of rice! A case of entering the Japanese confectionery retail market through business transformation.
A person managing a rice wholesale and retail business rooted in the community was exploring new business directions as the rice distribution market changed due to amendments to the Food Supply Law. At our seminar, they experienced making dumplings using "Ricy," which allowed them to use steamed glutinous rice directly in the dough, enhancing the natural flavor of the rice and making it very easy and delicious. This became the catalyst for its introduction. As a result, the dumplings made with "Ricy" received positive feedback from local customers, and we have heard that sales increased by 120%. [Case Summary] ■ Challenge: Exploring new business directions ■ Development: Introduced "Ricy," which utilizes the natural flavor of rice and is very easy to use ■ Outcome: Well-received by local customers, with sales increasing by 120% *For more details, please refer to the external link page or feel free to contact us.
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In addition to machines for chocolate, rice cakes, and traditional Japanese sweets, we take pride in our unique ideas, high technical skills, and the extensive knowledge gained from 105 years of experience in confectionery. We have developed numerous custom machines and plants for specialty sweets, achieving high performance not only in Japan but also overseas. Our machines are designed with consideration for the entire lifecycle of the sweets, incorporating various innovations, whether they are general-purpose or custom machines. Rather than simply selling machines, we plan and devise popular sweets while taking into account product characteristics, such as whether they can be long-selling items or short-range products, and propose new machines accordingly. This reflects Tanizawa's broad approach to manufacturing, delivering not only excellent hardware but also outstanding software.