[Data] Conjoint Survey Service

Introducing a service that measures how much each product feature influences product selection.

This document introduces the analysis tool "Conjoint," which is essential for product planning and development. It includes questions for conjoint analysis and various research case studies. Conjoint analysis replicates consumers' thought processes when selecting products, measuring the trade-offs between product specifications, brands, prices, and how much each product feature influences product choice. [Contents] ■ What is Conjoint Analysis ■ Questions for Conjoint Analysis ■ Output of Conjoint Analysis (1) Quantification of Preferences ■ Output of Conjoint Analysis (2) Simulation ■ Research Case Studies *For more details, please refer to the PDF document or feel free to contact us.

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