Cosmetic ingredient: Liftis, a lifting and wrinkle improvement ingredient derived from baobab fruit.

Baobab fruit pulp-derived, instant lift-up effect, brightness enhancement, smoothness improvement, upcycling, moisturizing effect, galacturonic acid, alpha hydroxy acid.

The Baobab (scientific name: Adansonia) is a deciduous tree native to regions such as Africa and Madagascar, belonging to the Malvaceae family and the Baobab genus. In Africa, its fruit has been consumed as a panacea since ancient times and is referred to as the "Tree of Life." The trunk of the Baobab tree has a shape resembling a sake bottle, is hollow inside, and can store up to 10 tons of moisture in its trunk, allowing it to survive by shedding its leaves and entering dormancy during the dry season, relying on the moisture stored within its trunk. LIFTISSTM is an extract obtained from the fruit of this Tree of Life, and it is a gel-like product rich in organic acids (AHA) and natural moisturizing factors (NMF), containing natural sugar components (77% galacturonic acid). <Mechanism of Action> Organic acids (alpha-hydroxy acids) break down keratin on the skin's surface, promoting exfoliation and epidermal regeneration, resulting in smoother skin and providing moisturizing and wrinkle-smoothing effects. Natural sugars (components of NMF), such as glucose and xylose, bind with keratin to form complexes that attract water molecules, thereby providing moisturizing effects. Additionally, natural sugars form a film on the epidermis, creating a tightening effect. <Efficacy> - Number of wrinkles: -41% - Area of wrinkles: -24% - Lifting effect, etc.

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