Apply the concept of 'Universal Design' to printed materials! Printed materials that are easy to see, easy to use, and easy to understand for everyone - 'Universal Printing'.
■What is Universal Design? It is the concept of designing products, services, and environments that are easy to use and accessible to as many people as possible, regardless of age, gender, race, or the presence of disabilities. ■What is Color Universal Design? To create easy-to-understand and visually accessible printed materials, it is essential to consider not only "font size" and "clear expressions" but also "easily distinguishable colors." However, human perception of color is not uniform. Some individuals have various types of color vision, making it difficult to distinguish between colors like red and green. In printed materials, it is necessary to take into account these diverse color perceptions and ensure that information is effectively communicated to a broader audience. This is the concept of "Color Universal Design (CUD)." ■Universal Printing Our company positions "printing materials that are easy to use for as many people as possible, meaning considerate printing" as Universal Printing and conducts research in this area. When creating new printed materials or reviewing existing ones, we examine any inconveniences or issues that may arise and strive to provide printed materials that are considerate of as many people as possible.
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![[Reference Material] How People with Color Vision Deficiency See](https://image.mono.ipros.com/public/catalog/image/01/c17/606275/IPROS45839408134135954398.jpeg?w=120&h=170)
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Takara Supply Communications Co., Ltd. will respond to customer requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing, providing appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.
