[Printing Column 5] The Role of Specialty Inks in Making Alcohol Labels Stand Out

The range of expression expanded by specialty inks.

This time, I would like to talk about the mixing of specialty inks, which our company excels at, and their printing, in two parts. The reason we excel in this area is that our company is a group company of Takaraholding, and since our founding, we have printed many labels for Takarashuzou. The label of a drink is truly the "face" of the beverage. In just one label, the characteristics of the drink and the "image of the drink" that we want to convey are condensed, and printing with specialty inks is an essential technique to make that expression more impactful. ◆ What are specialty inks? General color printing combines four colors—black, blue, red, and yellow—to express various colors. These four inks are referred to as process color inks, while specialty inks refer to any other color inks. Specialty inks are used not only for labels but also for corporate logo colors and printing with gold and silver, allowing for the reproduction of colors that are difficult to achieve with process color printing, as well as rich, deep colors and, conversely, light, pale colors. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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